SaaS

SaaS

Making Free Trials Better for Everyone

Free trials aren’t as effective as they once were — today’s customers expect more than just access. To convert them into paying subscribers, businesses need to design engaging, guided experiences that highlight real value from the start.

saas funding napkin

The 2023 SaaS Funding Napkin

The SaaS Funding Napkin, provides the essential milestones that SaaS founders should to achieve to secure venture capital and presents them in a simple format, akin to jotting them down on a napkin.

Revenue Recognition in SaaS companies

SaaS Revenue Recognition

For SaaS companies it is easy to get an uneven idea of financial position because of the way they charge. In this article we look at how SaaS companies can manage their revenue so that they can know how they are really performing.

Growing a SaaS company- The 3 Drivers to SaaS Growth

Growing a SaaS Company: The 3 Drivers

Managing a software as a service (SaaS) business so that it is successful has more in common with managing a service like Netflix than running a traditional IT business. In a SaaS business, things like churn rates and annual recurring revenue can mean a lot more than vanilla sales figures.

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